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My Work with Barry Manilow
Barry Manilow Wine Brand
Increased subscriber base by 100K through the management of the fan lifecycle and
performance strategies, manage contracts and collaborate with domestic & international
partners and stakeholders (Livenation, Outback, Amex, Gold Star, Dr. Pepper, TripAdvisor,
Warner Records, FairWinds Napa Valley, etc.)
• Develop and creatively execute all digital marketing campaigns (~400 campaigns/year) for
concerts/performances, albums, television specials and merchandise (B2C acquisition) through
newsletters, email, blogs,video and SEO/SEM.
• Utilize marketing data to track analytics, performance metrics, and engagement strategies to drive brand decisions, target, segmentize and optimize content.
• Directly responsible for the management and creation of all ad & social media
content/engagement trending for all Barry Manilow platforms (barrymanilow.com,
manilow tv, Fanilow Fridays-YouTube)- totaling over 5M subscribers.
• Lead, coordinate and plan all concert platinum experiences for Manilow’s Westgate residency, UK
& US tours (~75 shows a year)
• Edited footage and assets for the “Being Barry Manilow” CNN special generating 6K views.
